VODAFONE GLOBAL REBRAND  

Leading the design team, I helped rebrand Vodafone’s visual identity across 36 markets and 523.5M customers, aligning strategy, design, motion, and digital. The refresh modernised the brand and created a consistent, optimistic presence. Post-rebrand, Vodafone has seen strong revenue growth, improved customer experience, and expanded services, showing the impact of a coherent global identity at scale.


DESIGN DIRECTOR





Agency
SuperUnion/DesignBridge 

Creative Director
Adam Johnson

Design Director  
Scott Temple Smith

Animation  
Future Deluxe
ManVsMachine