AGENCY
SuperUnion/DesignBridge
CREATIVE DIRECTION
Adam Johnson
DESIGN DIRECTOR
Scott Temple Smith
ANIMATION
Future Deluxe
Man Vs Machine
SuperUnion/DesignBridge
CREATIVE DIRECTION
Adam Johnson
DESIGN DIRECTOR
Scott Temple Smith
ANIMATION
Future Deluxe
Man Vs Machine
A Global Telecoms Rebrand For
A Digital-First World
A Digital-First World
Leading the design team, I was a key player in the global rebrand of Vodafone’s visual identity across 36 markets and 523.5 million customers, aligning strategy, design, motion, and digital. The refresh simplified and modernised the brand, creating a consistent, optimistic presence worldwide. Post-rebrand, Vodafone has maintained strong revenue growth, improved customer experience metrics, and expanded digital and business services, demonstrating the impact of a coherent global identity at scale.