UBS
BANKING IS OUR CRAFT
The purpose: reposition UBS after the acquisition of Credit Suisse, reinforce its strength and global footprint as a leading wealth manager, and reshape perceptions among clients, prospects, and investors.
At Prophet, I played a key role in concept development and design for UBS’s ‘Banking Is Our Craft’ campaign, translating strategic insights into compelling visual experiences and collaborating directly with talent including Lewis Hamilton, George Russell, Roger Federer, Claudia Comte, and Samuel Leuenberger.
BANKING IS OUR CRAFT
The purpose: reposition UBS after the acquisition of Credit Suisse, reinforce its strength and global footprint as a leading wealth manager, and reshape perceptions among clients, prospects, and investors.
At Prophet, I played a key role in concept development and design for UBS’s ‘Banking Is Our Craft’ campaign, translating strategic insights into compelling visual experiences and collaborating directly with talent including Lewis Hamilton, George Russell, Roger Federer, Claudia Comte, and Samuel Leuenberger.
DESIGN DIRECTOR
Agency
Prophet
Client
UBS
Campaign
Banking Is Our Craft
Creative Director
David Marsh
Design Director
Scott Temple Smith
Production
Whisper
Prophet
Client
UBS
Campaign
Banking Is Our Craft
Creative Director
David Marsh
Design Director
Scott Temple Smith
Production
Whisper