AGENCY
Prophet
CAMPAIGN
Banking Is Our Craft
CREATIVE DIRECTION
David Marsh
DESIGN DIRECTOR
Scott Temple Smith
PRODUCTION
Whisper
Prophet
CAMPAIGN
Banking Is Our Craft
CREATIVE DIRECTION
David Marsh
DESIGN DIRECTOR
Scott Temple Smith
PRODUCTION
Whisper
Banking Is Our Craft
Campaign
Campaign
UBS launched the campaign globally on 23 January 2024, initially rolling out in the US and UK, with expansion to 12 key markets overall.
The purpose: reposition UBS after the acquisition of Credit Suisse, reinforce its strength and global footprint as a leading wealth manager, and reshape perceptions among clients, prospects, and investors.
At Prophet, I played a key role in concept development and design for UBS’s ‘Banking Is Our Craft’ campaign, translating strategic insights into compelling visual experiences and collaborating directly with talent including Lewis Hamilton, George Russell, Roger Federer, Claudia Comte, and Samuel Leuenberger.
The purpose: reposition UBS after the acquisition of Credit Suisse, reinforce its strength and global footprint as a leading wealth manager, and reshape perceptions among clients, prospects, and investors.
At Prophet, I played a key role in concept development and design for UBS’s ‘Banking Is Our Craft’ campaign, translating strategic insights into compelling visual experiences and collaborating directly with talent including Lewis Hamilton, George Russell, Roger Federer, Claudia Comte, and Samuel Leuenberger.