SCOPE
Strategy, Identity, Website
STRATEGY & CREATIVE DIRECTION
Scott Temple Smith
Sonja Fritz
DEVELOPMENT
scouty.com
Strategy, Identity, Website
STRATEGY & CREATIVE DIRECTION
Scott Temple Smith
Sonja Fritz
DEVELOPMENT
scouty.com
Shifting Scouty from a ‘service’
to a ‘creative partner’
to a ‘creative partner’
Scouty removes the hassle from finding locations, equipment, and prop vehicles for shoots.
As Creative Director, I led the development of a cohesive brand language and a user-centric interface. Through strategic workshops and a structured design framework, we repositioned Scouty from a transactional service to a trusted creative partner, elevating its value within the creative community.
The repositioning work supported Scouty in achieving +134% year-on-year growth, highlighting how design can drive measurable business impact.