NORDIC POETRY
SCOPE
Founder
Naming
Brand Strategy
Visual Identity
Brand Voice & Messaging
Brand Guidelines
Creative Direction
Art Direction
STRATEGY & CREATIVE IDENTITY
Scott Temple Smith
Ameli Lindgrin
SITE
nordicpoetry.co.uk
Designing an East London Store
to Elevate Vintage Fashion
to Elevate Vintage Fashion
As Founder and Creative Director, I shaped a store rooted in the local culture, creating a creative hub for fashion, photography, and music in East London. We curated events that resonated with Bethnal Green’s vibrant scene, partnered with like-minded brands, and produced social content to amplify Nordic Poetry’s presence with its community. Every decision, from space design to programming, was guided by a vision to make the store a cultural destination, not just a retail space.