NORDIC POETRY
SCOPE
Founder
Naming
Brand Strategy
Visual Identity
Brand Voice & Messaging
Brand Guidelines
Creative Direction
Art Direction
STRATEGY & CREATIVE DIRECTION
Scott Temple Smith
Ameli Lindgrin
SITE
nordicpoetry.co.uk
High-End Vintage Fashion Becomes
‘Conscious Luxury Archive’.
‘Conscious Luxury Archive’.
Nordic Poetry built a reputation as Vogue’s No.1 vintage store in London, leading the way in bringing branded vintage into the mainstream. As Creative Director, I guided the 2024 repositioning, transforming the brand into the ‘Conscious Luxury Archive’ a clear statement of curated, sustainable luxury. Every touchpoint, from visual identity to customer experience, was aligned to reflect this strategic shift and elevate the brand’s authority in the luxury vintage space.