LUCKY GENERALS NYC
Scope
Visual Identity
Deck & Screen Design
Head of Design
Scott Temple Smith
Designer
Amish Shah
Animation
Noah Campeau
Making A Lucky Agency
Even Luckier
Even Luckier
As Head of Design, I was responsible for assembling and mentoring a talented NYC team while driving the studio’s creative direction and repositioning the agency for the US market.
The visual redesign leaned into the theme of luck, creating a distinctive identity that resonated with new clients and strengthened the agency’s creative presence.