( RED )
As Creative Director, I led the global rebrand of Bono’s (RED), overseeing visual identity and campaign from concept to launch. I directed teams across design, motion, and digital, re-energising the brand’s mission. The 2022 launch included a high-impact Times Square takeover. (RED) continues to thrive, raising $800M+, maintaining major partnerships, and launching new campaigns in 2025, showing the rebrand helped keep it relevant and mission-driven.
As Creative Director, I led the global rebrand of Bono’s (RED), overseeing visual identity and campaign from concept to launch. I directed teams across design, motion, and digital, re-energising the brand’s mission. The 2022 launch included a high-impact Times Square takeover. (RED) continues to thrive, raising $800M+, maintaining major partnerships, and launching new campaigns in 2025, showing the rebrand helped keep it relevant and mission-driven.
CREATIVE DIRECTOR
Client
(RED)
Scope
Creative Direction
Digital Platform
Social
Identity Modernised
Role
Creative Director
(RED)
Scope
Creative Direction
Digital Platform
Social
Identity Modernised
Role
Creative Director